NDR recovery
The customer did not trust the rider. The agent logs the complaint, keeps the order alive and reschedules delivery for that afternoon.
0:00 / 1:44
Outcome · Delivery re-attempt scheduled Industries / E-commerce
AI voice agent for ecommerce, built to cut RTO without pushing a single shopper
Confirm COD orders, fix addresses, save failed deliveries and book return pickups in Hindi, English and 40+ languages. Every call says it is an AI, keeps offers out of service calls and ends in an outcome logged to your OMS.
100% of calls disclosed as AI100% recordedDND enforcedNo false urgency
Illustrative call00:48
N
Neha · AI agentCOD confirmation · ₹1,299
Namaste, main ABC Store ki AI assistant Neha bol rahi hoon. Yeh call record ho rahi hai. Aapke ₹1,299 ke COD order ke liye call kiya hai.
Haan, maine hi order kiya tha.
Delivery Shastri Nagar, Gorakhpur mein hogi. Koi landmark bata denge?
Hanuman mandir ke peeche, doosri gali.
Dhanyavaad. Order confirm hai. Chahein to UPI link bhej doon, warna COD bilkul theek hai.
OUTCOME LOGGED TO OMSCOD order confirmedLandmark added · ships today
Every call ends in one of 15 outcomes
At a glance
What is an AI voice agent for ecommerce?
An AI voice agent for ecommerce is software that phones your shoppers, talks with them in their own language, and ends every call with a logged result, such as a confirmed COD order, a corrected address, a rescheduled delivery or a booked return pickup. VoiceGun's agents say they are AI in the first sentence, record every call, keep offers out of service calls and never pressure a shopper.
LAST UPDATED 27 SEP 2026
- BUILT FOR
- D2C brands, online sellers, marketplaces and ecommerce logistics teams in India
- USE CASES
- COD order confirmation, COD to prepaid, address fixing, NDR recovery, cancellation save, abandoned cart, returns, refunds, feedback and reorders
- OUTCOMES
- 15 defined call outcomes, written back to your OMS, CRM or courier panel
- LANGUAGES
- 40+ languages, including Hindi, English, Hinglish, Marathi, Punjabi, Tamil, Telugu, Gujarati, Kannada and Malayalam
- COMPLIANCE
- AI disclosure, TRAI service vs promotional split, DND and consent checks, no dark patterns, DPDP-aligned data handling
- PRICING
- From ₹2.99 per connected minute, no setup fee. First test campaign in under 15 minutes
Public figures from Indian ecommerce
Your peers already call at scale, and RTO is the reason
Published figures, not VoiceGun's results. Each one links to its source.
60,000
Customer calls a day handled by Meesho's GenAI voice bot in Hindi and English, at 75% lower cost per call than human-operated calls.
Source · Business Standard, Nov 2024~26%
Of cash on delivery orders in India returned to origin, against under 2% of prepaid orders.
Source · Shipway ShipNotes report, Jul 202539%
RTO rate across D2C brands in November 2025, the festive peak, from 400M+ order items on Unicommerce's platform.
Source · Unicommerce via Business Standard, Apr 202666%
Of new D2C orders in FY26 came from shoppers in Tier II and Tier III cities, where the call has to be in their language.
Source · Unicommerce via Business Standard, Apr 2026Hear it, don't take our word
Ecommerce calls in Hindi, Gujarati and Telugu
Three calls, three languages. Where a recording is still being produced, the card rings your own phone with the same script instead.
COD to prepaid
Confirms the COD order, then offers the UPI option once, with no false urgency. If the shopper says no, COD stays.
Rings your phone
Outcome · COD to prepaid conversion accepted Return pickup scheduled
The shopper wants to return a size. The agent offers an exchange first, then books the reverse pickup slot.
Rings your phone
Outcome · Return / exchange pickup scheduled Sample calls are labelled. Five more Hindi logistics samples are on the samples page, including COD verification (1:12) and delivery confirmation (1:35).
Why ecommerce teams switch
A confirmation team can't keep pace with a sale day
Every RTO is shipping paid twice
The parcel goes out and comes back, stock sits blocked in transit, and the COD shopper paid nothing. At a 26% COD RTO rate, one in four cash orders does this.
NDRs wait in a queue
A failed attempt that isn't actioned before the rider's next run becomes another failed attempt. On a festive peak, the NDR list outgrows the team by lunchtime.
Pressure is now a legal risk
False urgency, confirm shaming and nagging are named dark patterns under the CCPA's 2023 guidelines. An incentive-driven caller can say all three in one call.
In their language, at their time
Calls that sound like your shoppers' own
Two in three new D2C orders now come from Tier II and III towns. The agent follows the shopper into Hindi, Marathi, Gujarati, Tamil or any of 40+ languages.
15 outcomes, one order lifecycle
Every call ends in a result your ops team can act on
The agent doesn't just talk. Each call closes on one of these outcomes, with details written back to your OMS or CRM. It works as an AI telecaller for outbound lists and answers inbound order calls too.
1. Convert and confirm before dispatch
4 OUTCOMES02
Cart checkout completed
A shopper who left at checkout places the order after the agent answers the question that stopped them.
OutboundWebsite
14
Lead qualified only
Interest, product and budget are captured, but no order is placed yet.
OutboundWebsite
01
COD order confirmed
The shopper re-confirms the cash on delivery order, the amount and the address before it ships.
Outbound
10
COD to prepaid conversion accepted
The shopper chooses to pay online instead of cash, through a link sent during the call. Offered once, never pushed.
Outbound
2. Save the delivery
3 OUTCOMES04
Address corrected & confirmed
A wrong or incomplete address, pin code or landmark is fixed on the call and passed to the courier.
OutboundInbound
03
Delivery re-attempt scheduled
After a failed attempt, the customer agrees a new delivery date and time slot.
OutboundInbound
09
Order cancellation saved
The customer withdraws the cancellation and keeps the order once the real reason is fixed. A firm no is processed.
OutboundInbound
3. Resolve returns and issues
3 OUTCOMES05
Return / exchange pickup scheduled
The reverse pickup date and slot are confirmed with the customer.
InboundOutbound
08
Refund / replacement accepted
The customer agrees to the refund or replacement your team approved for the issue.
OutboundInbound
12
Complaint resolved / escalated
The issue is closed on the call, or logged as a ticket with an ETA the customer hears.
Inbound
4. Hear back and bring them back
3 OUTCOMES07
Delivery feedback captured
A rating or a complaint is recorded against the order.
Outbound
06
Reorder placed
A repeat purchase of a consumed or subscription item, timed to when it runs out.
Outbound
11
Subscription / auto-ship enrolled
The customer gives an explicit yes to repeat delivery. The yes is recorded, never assumed.
Outbound
ON EVERY CALL
Two exits, always open
13 · OUTBOUND · INBOUND · WEBSITECallback booked with a human
Handed to your CX or ops team, with a slot captured.
15 · OUTBOUNDNot interested / DNC recorded
The contact asks not to be called again. The opt-out is logged and honoured on every future list.
Illustrative call · Hindi01:06
N
Neha · AI agentNDR recovery · attempt 1 failed
नमस्ते, मैं ABC Store की AI असिस्टेंट नेहा हूँ, यह कॉल रिकॉर्ड हो रही है। आज आपका पार्सल डिलीवर नहीं हो पाया।
मैं घर पर नहीं था, और किसी ने फ़ोन भी नहीं किया।
माफ़ी चाहती हूँ। कल कौन सा समय ठीक रहेगा? पता भी एक बार कन्फ़र्म कर लूँ?
कल शाम 5 बजे के बाद। मकान नंबर 14 लिख दीजिए।
ठीक है: कल शाम 5 से 8 बजे, मकान नंबर 14 जोड़ दिया है।
Address correctedH.No. 14 added
Re-attempt scheduledTomorrow · 5 to 8 pm
Built for NDR and RTO
From "nobody called me" to a fixed slot before the rider's next run
Your shopper in a Tier III town wasn't home, and the rider marked the attempt failed. The agent calls the same day, fixes the house number and landmark, books a slot they chose and writes it back to the courier panel.
NDR raised
Customer reached
Slot or address fixed
Delivered on re-attempt
ILLUSTRATIVE FUNNEL SHAPE · NOT MEASURED DATA · REPLACE WITH A REAL CAMPAIGN
Before dispatch
Confirms the COD order and the landmark within minutes of the order, so a doubtful parcel never leaves the warehouse.
When a cancellation lands
Asks why, fixes what it can, such as a date or a size, and processes the cancellation if the shopper still wants it.
Measured on VoiceGun production campaigns
4 to 18% of contacts ended in a booking or settlement per campaign, 48% of dialled contacts answered (129 of 266), and 0 calls were marked hostile or complaining by the reviewing team.
The order journey
The right call at every stage of the order
Polite, specific and inside the rules. The agent never invents a deadline, never repeats an offer the shopper declined, and hands over the moment a human is needed.
StageWhat the agent doesOutcome loggedHands to a human when
Cart abandonedWithin the hour, with consentWhat the agent doesAnswers the size, delivery or payment question that stopped checkout and sends the cart link.Outcome loggedCart checkout completed · Lead qualified onlyHands to a human whenThe shopper wants a bulk or custom price
COD order placedMinutes after the orderWhat the agent doesConfirms the order, amount and address, adds a landmark, and mentions prepaid once.Outcome loggedCOD order confirmed · COD to prepaid accepted · Address correctedHands to a human whenThe shopper says they never placed the order
Cancellation raisedBefore dispatchWhat the agent doesAsks the reason, fixes a date, size or address issue, and processes the cancellation if the answer is still no.Outcome loggedOrder cancellation savedHands to a human whenThe shopper disputes a charge
Delivery failedNDR, same dayWhat the agent doesFinds out what happened, fixes the address or landmark, books a new date and slot, flags a disputed attempt.Outcome loggedDelivery re-attempt scheduled · Address corrected & confirmedHands to a human whenThe customer reports rider misconduct
DeliveredDay 1 to return windowWhat the agent doesTakes a rating, logs complaints with an ETA, books reverse pickups and offers the refund or replacement you approved.Outcome loggedFeedback captured · Return pickup scheduled · Refund / replacement accepted · Complaint resolvedHands to a human whenThe claim is above your approved limit
Repeat cycleWhen the product runs outWhat the agent doesCalls consented customers when a consumable is due, places the reorder or enrols auto-ship on an explicit yes.Outcome loggedReorder placed · Subscription / auto-ship enrolledHands to a human whenThe customer asks for a custom plan
Order, delivery and NDR calls are service calls to your own customers. TRAI treats any call that mixes in an offer as promotional, so cart and reorder calls run as separate campaigns, only to consented numbers with DND checked.
Compliance
Mapped to the rules your legal team asks about
The controls are on by default, not a setting someone forgot. Your legal and CX teams still sign off every script.
RuleWhat it asks of sellersHow VoiceGun enforces it
TRAI TCCCPR, as amendedFeb 2025What it asksCalls are transactional, service or promotional. Promotional content mixed into a service call makes it promotional. Promotional calls need consent or a DND check, an opt-out and a registered promotional series.How VoiceGun enforces itEach campaign is set as service or promotional. Offers stay out of order and NDR calls. DND is scrubbed for promotional lists, opt-outs are honoured, and calls go out on verified, registered caller IDs.
CCPA Guidelines for Prevention and Regulation of Dark PatternsNov 2023What it asksNo specified dark patterns, among them false urgency, confirm shaming, forced action, nagging and subscription traps.How VoiceGun enforces itThe agent answers only from your approved knowledge base, so it can't invent stock or deadline claims. Prepaid and offers are mentioned once, a no is accepted, and retries are capped.
CCPA self-audit advisoryJun 2025What it asksE-commerce platforms self-audit for dark patterns and declare their platforms free of them.How VoiceGun enforces it100% of calls are recorded and transcribed, so your audit covers the phone channel with call-level evidence, not a script on file.
Consumer Protection (E-Commerce) Rules 2020What it asksComplaints acknowledged within 48 hours and redressed within a month. Consent recorded only through an explicit, affirmative action.How VoiceGun enforces itComplaints are logged on the call with a ticket and an ETA. Auto-ship and prepaid consent is a spoken, recorded yes, never assumed.
DPDP Act 2023 and DPDP Rules 2025Rules notified Nov 2025What it asksA clear notice of purpose, consent that can be withdrawn at any time, and erasure on request.How VoiceGun enforces itPurpose stated on the call, consent checked before dialling, data deleted on request, region-based storage, and never used to train models.
Data
Shopper data doesn't leave your control
Encrypted in transit and at rest
Region-based storage, in the region you choose
Never used to train models
Never shared or sold
Recordings and transcripts exportable any time
Data deleted whenever you ask
Languages
The agent switches when the shopper does
HindiEnglishHinglishMarathiPunjabiTamilTeluguGujaratiKannadaMalayalam40+ in total
HINDIआपका ऑर्डर कन्फ़र्म हो गया है, कल तक पहुँच जाएगा।
PUNJABIਤੁਹਾਡੀ ਰਿਟਰਨ ਪਿਕਅੱਪ ਸ਼ਨੀਵਾਰ ਲਈ ਬੁੱਕ ਹੋ ਗਈ ਹੈ।
TAMILஉங்கள் பார்சல் நாளை மாலை மீண்டும் டெலிவரி செய்யப்படும்.
SAMPLE LINES · HAVE A NATIVE SPEAKER CHECK BEFORE PUBLISHING
Integrations
Outcomes land where your ops team already works
Each outcome, with its captured details, is written back as the call ends, through native CRM sync, webhook, API or Zapier. The same AI call center software runs your inbound order line.
Store platform & OMSNew COD orders, cancellations, reorders
Courier & shipping panelNDR reasons, re-attempt dates, addresses
UPI & payment linksPrepaid links sent mid-call
CRMHubSpot, Salesforce, Zoho, Google Sheets
HelpdeskComplaint tickets with an ETA
WhatsApp & SMSLinks, pickup slots, follow-ups
VoiceGun in production
Real numbers, with their denominators
Read off two production campaigns across industries, not ecommerce only. Not rounded, not averaged, not projected.
48%Of dialled contacts answered. 129 of 266.
0.5%Of callers asked to be put through to a person. 1 of 184.
0Calls marked hostile or complaining by the team reviewing them.
4 to 18%Bookings and settlements per campaign, start to finish.
AI agent vs confirmation team
Pay for connected minutes, not for seats
Same calls, different economics. A calling team costs the same on a quiet Tuesday as on a sale day, and still can't reach every NDR on the sale day.
CALLING TEAMVOICEGUN AGENT
Ramp-upHire, train, repeat before every saleFirst test campaign in under 15 minutes
Sale daysCapped by seatsScales to the order list
SpeedNext shift, next batchCalls as orders and NDRs arrive
LanguagesWhoever is on shiftSwitches mid-call
PressureDepends on the caller's incentiveSame no-pressure script on every call
CostSalaries, incentives and seats, busy or idlePay only per connected minute
PRICING Usage-based, per connected minute
From ₹2.99 per connected minute. No setup fee, and you pay only when a shopper picks up.
Volume pricing for high-order brands and marketplaces. Pause or stop any time.
See pricingGoing live
Your first test campaign in 15 minutes
STEP 1 · MINUTESPick your outcomes
Choose from the 15 outcomes above and upload a list of COD orders or today's NDRs.
STEP 2 · UNDER 15 MINRun a test campaign
Most teams go live in under 15 minutes, and nobody from engineering is needed.
STEP 3 · YOUR PACESign off with CX and legal
Listen to test calls in every language and approve the offers, refund limits and retry caps.
STEP 4 · WHEN READYConnect and scale
Link your OMS, courier panel and payment links, then widen from COD confirmation to the full order journey.
Buyer's checklist
10 questions to ask any voice AI vendor
Ask us too. If a vendor can't answer these on the first call, your legal team will ask them after the first complaint.
- 01Does every call say it is an AI in the first sentence?
- 02How do you keep offers out of NDR and order calls, so they stay service calls under TRAI?
- 03How soon after a COD order is placed does the call go out?
- 04Does a corrected address and landmark flow back to my OMS and courier?
- 05How many times will it call one shopper, and who sets the cap?
- 06Can it mention prepaid once and accept a no without a second push?
- 07What happens when a customer says they never placed the order?
- 08Can I pull the recording of one NDR call when a courier disputes it?
- 09Where is shopper data stored, and is it used to train models?
- 10Do you price per minute or per order, and what counts as connected?
FAQ
Ecommerce and D2C teams ask us
What is an AI voice agent for ecommerce?
It is software that phones your shoppers, talks with them in their language, and ends each call with a logged outcome, such as a confirmed COD order, a corrected address or a rescheduled delivery. It says it is an AI in its first sentence and records every call.
How does a COD order confirmation call reduce RTO?
The agent calls soon after the order is placed, confirms the order, the amount and the address, and adds a landmark if one is missing. Orders the shopper does not recognise or no longer wants are caught before dispatch, so you do not pay to ship them out and back.
What is NDR calling automation?
NDR (non-delivery report) calling means phoning the customer after a failed delivery attempt to find out what happened. The agent fixes the address or landmark, agrees a new date and slot, and writes the re-attempt back to your courier panel or OMS before the rider's next run.
Are automated order and delivery calls legal in India?
Under TRAI's commercial communication rules, delivery updates and order confirmations to your own customers are service or transactional communications. If a promotional offer is mixed into such a call, TRAI treats it as promotional, so VoiceGun keeps offers out of service calls and runs cart and reorder calls only to numbers with consent and a clean DND check.
Can it convert COD orders to prepaid without pressuring the customer?
Yes. The agent mentions the prepaid option once, sends a UPI or payment link if the shopper wants it, and accepts a no. It never invents a deadline or stock shortage, which the CCPA's 2023 dark pattern guidelines name as false urgency.
What happens if the customer does not answer?
The agent retries at the times and the maximum number of attempts you set, and can send a WhatsApp or SMS follow-up. Unanswered orders are flagged in your system so your team decides whether to ship, hold or cancel.
Can it fix a wrong or incomplete address?
Yes. It reads back the address, asks for the house number, locality, pin code and a landmark, and logs the corrected address as an outcome for your OMS and courier.
Can it handle returns, refunds and complaints?
It books reverse pickup slots, offers the refund or replacement your team has approved for the issue, and logs complaints with a ticket and an ETA. It never goes beyond the terms you approve, and anything outside them is handed to your team.
Which systems does it connect to?
Outcomes sync to HubSpot, Salesforce, Zoho and Google Sheets, and to your store, OMS or shipping panel through webhook, API or Zapier. Payment links and follow-ups go out on WhatsApp and SMS.
Which languages does it speak?
40+ languages, including Hindi, English, Hinglish, Marathi, Punjabi, Tamil, Telugu, Gujarati, Kannada and Malayalam. It switches mid-call when the shopper does.
How fast can we go live?
Most teams go live in under 15 minutes, with nobody from engineering: upload a list of orders or NDRs, pick the outcomes and run a first test campaign. Connecting your OMS and courier panel follows at your pace.
How is it priced?
Usage-based, from ₹2.99 per connected minute, with no setup fee. You pay only when a shopper picks up.
SOLUTIONAutomated outbound calling for order and NDR lists SOLUTIONAI receptionist for inbound order and return queries SOLUTIONIVR software that talks instead of "press 1" SAMPLESAll six Hindi logistics sample calls INDUSTRYBanks and NBFCs: payment link calls done right GUIDESAI voice guides and playbooks
Hear it before you believe it
Play an NDR or COD sample call, or run your own test campaign on today's orders in under 15 minutes.